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Halloween Shoppers Unaffected by Economic Slowdown, Refusing to be Spooked

Economists throughout 2023 have been warning about the possibility of an impending recession as the Federal Reserve raised interest rates to the highest level in over two decades. However, for companies like Soergel Orchards in western Pennsylvania, there is no sign of a slowdown. Amy Soergel, the manager of the company, explained that there is high demand for decorative items such as gourds and cornstalks, as well as pumpkins and apples. Overall, consumer demand has unexpectedly surged, defying the anticipated slowdown and contributing to strong overall growth. The economy grew at a remarkable 4.9 percent annual rate in the third quarter, surpassing the typical growth pace of around 2 percent that the Fed considers to be standard. While this is great news for American companies, it also brings about confusion. The economy continues to grow rapidly despite the Fed’s efforts to slow it down, and it remains uncertain how long this upswing will last. The upcoming holiday shopping season will play a significant role in shaping the Fed’s next steps. With inflation persistently above 2 percent for the past 30 months, policymakers believe that slowing down demand is necessary to control prices. However, if consumer spending remains strong due to a solid job market and controlled inflation, companies will find it easier to maintain profits by raising prices. Therefore, the Fed is closely monitoring consumer strength and the job market as they consider their next moves with interest rates. While many companies suggest a strong start to seasonal shopping, others remain uncertain about the holiday season. Some analysts predict weak winter shopping, with estimates for holiday consumer spending being more varied than in previous years. Retailers are carefully managing their inventory heading into the holidays, with some indicating slower growth. Consumers appear to be dividing into two groups, with wealthier individuals continuing to spend while lower-tier shoppers either reduce spending or seek out deals. Retailers such as Kohl’s are adjusting their stores accordingly to cater to different customer groups.

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